A typeface that represents the Rakuten Group

Four font styles to express the unity and diversity of the Rakuten brand in a broader and better way.

As a global innovation leader offering more than 70 different services, Rakuten communicates a wide range of messages with users and society, leading to increased awareness and value for Rakuten's brand. We developed this font family to express the uniqueness and diversity of the Rakuten Group and our various services and offerings, while maintaining a sense of consistency with our existing brand assets. Led by the Rakuten Design Lab, under the direction of Rakuten Chief Creative Director Kashiwa Sato, these fonts are designed for use on Rakuten websites, apps and other content.

We created the four font styles each with a distinct personality, based on the form of the Rakuten logo. This diverse range of options allows us to select the fonts best suited to our message, opening avenues for more effective communication.

Discover the key features in more detail

Language coverage

The Rakuten Sans & Serif now cover almost all European languages. The font styles are upgraded with a complete all European Latin & Cyrillic Glyph set.

*All the translation of “Welcome” is done by machine.
expanded language coverage
  • Afar
  • Afrikaans
  • Albanian
  • Asturian
  • Asu
  • Basque
  • Belarusian
  • Bemba
  • Bena
  • Bini
  • Bube
  • Catalan
  • Cebuano
  • Chiga
  • Colognian
  • Cornish
  • Cree
  • Embu
  • Danish
  • Dutch
  • Estonian
  • Faroese
  • English
  • Finnish
  • French
  • Friulian
  • Ga
  • Galician
  • Ganda
  • German
  • Gusii
  • Icelandic
  • Inari Sami
  • Indonesian
  • Interlingua
  • Irish
  • Italian
  • Javanese
  • Jenaama Bozo
  • Jju
  • Jola-Fonyi
  • Kabuverdianu
  • Kalaallisut
  • Kalenjin
  • Kamba
  • Kikuyu
  • Kinyarwanda
  • Lepcha
  • Lisu
  • Lithuanian
  • Low German
  • Lower Sorbian
  • Luo
  • Luxembourgish
  • Luyia
  • Machame
  • Makhuwa-Meetto
  • Makonde
  • Malagasy
  • Manx
  • Meru
  • Morisyen
  • Nigerian Pidgin
  • North Ndebele
  • Northern Sami
  • Northern Sotho
  • Northern Thai
  • Norwegian Bokmål
  • Norwegian Nynorsk
  • Nyanja
  • Nyankole
  • Occitan
  • Oromo
  • Portugese
  • Romanian
  • Romansh
  • Romeo
  • Rundi
  • Russian
  • Rwa
  • Sahi
  • Kamburu
  • Sango
  • Sangu
  • Scottish Gaelic
  • Sena
  • Shambala
  • Shona
  • Sidamo
  • Soga
  • Somali
  • Soninke
  • South Ndebele
  • Southern Sotho
  • Spanish
  • Sranan Tongo
  • Swahili
  • Swati
  • Swedish
  • Swiss German
  • Tai Nüa
  • Taita
  • Taroko
  • Teso
  • Tiv
  • Tsonga
  • Tswana
  • Tyap
  • Upper Sorbian
  • Vunjo
  • Walloon
  • Walser
  • Welsh
  • Western Frisian
  • Xhosa
  • Zulu

Variable font

For each of the font styles we created a Variable Font. The Variable Font technology makes all weights of a certain style accessible through one single file, resulting in a smaller file size. They also allow the user to select any intermediate value between the static font weights, through variation on a continuous weight (Wt) axis.

Advance usage

letter: A, number: 1letter: A, number: 2letter: A, number: 3letter: A, number: 4letter: A, number: 5letter: A, number: 6letter: A, number: 7letter: A, number: 8letter: A, number: 9letter: A, number: 10letter: A, number: 11letter: A, number: 12letter: A, number: 13letter: A, number: 14
Variable font weight (WT) Axis

Smaller file size for better performance

Rakuten Sans Light
Rakuten Sans Regular
Rakuten Sans SemiboldVariable
Rakuten Sans Bold
Rakuten Sans Black

Discover the four styles and all of their details

RakutenGeometric constructionTapered spurs
SansFlared terminalsOpen counters

Rakuten Sans is a sans serif design designed with a combination of expression and functionality in mind. Like the previous Rakuten corporate typeface, it is a geometric sans serif design: the tapering shape of its spurs is a tribute to that typeface.

The open counters preserve legibility at smaller sizes; and yet the slightly flaring terminals to its curved strokes gives the face sharpness and personality. The upright styles are accompanied by true italic matching fonts, cursive in construction in order to achieve best contrast when used alongside the upright, for instance to create emphasis.

Rakut enCursive entry-and exit-strokesItalic specific glyph shapes

The upright styles are accompanied by true italic matching fonts, cursive in construction in order to achieve best contrast when used alongside the upright, for instance to create emphasis.

Character set

  • Rakuten Sans

  • Rakuten Sans Italic

  • Rakuten Condensed

  • Rakuten Serif

  • Rakuten Serif Italic

  • Rakuten Rounded


Time to play around

Rakuten x Dalton Maag

Rakuten Font was developed with Dalton Maag, a London-based typeface design studio that has developed numerous world-class corporate fonts. We invite you to watch the video of a conversation between Rakuten and Dalton Maag detailing this effort. More video content will be added as they become available.