Immersive sports game with AR

Rakuten Mobile, Inc. and Rakuten Vissel Kobe, Inc., a Japan Professional Football League team, made a new spectator experience utilizing 5G and VPS (Visual Positioning System) technology. The experience enabled spectators to view players and match statistics through an AR while also integrating AR advertising and e-commerce functionality. Various elements are incorporated to liven up the game, such as visual effects in conjunction with goal-scoring scenes. The theme of this UX/UI design is futuristic and sporty, and the floating board on top of the coat functions as the main menu.

Design Awards Rakuten Recieved

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