Rakuten Drone

Rakuten Drone aims to solve the logistics issues and shopping difficulties in depopulated areas utilizing a new technology, delivery drones. It delivers daily necessities and medical supplies to elderly people and people living on remote islands who have difficulty visiting physical stores, providing an unprecedented contactless purchasing experience. It also enables deliveries to inaccessible areas in the event of a disaster or other emergency. This is a new distribution route and a service that embodies Rakuten's core value of "Empowerment".