Rakuten Font Family

Starting from e-commerce, Rakuten now offers more than 70 services across online and offline, all over the world. In order to achieve both diversity of each service and consistency of the Rakuten brand, we developed four new fonts using the same framework. These fonts ensure high readability and smoother communication with users. As of 2022, 16 languages are supported, including English, Spanish, German, and others, with plans to gradually expand.