Rakuten Font Family Web Page

As a global innovation leader offering more than 70 different services, Rakuten requires a solution(typeface) that is compatible with a wide range of services and products, for branding, print, and online. By adding languages that use Latin and the Cyrillic writing systems, we achieved to reach a wider audience worldwide. Aligned with the Unique, yet unified spirit of ONE Brand Strategy, this system allows the Rakuten brand to speak with one single voice while serving the unique needs of each brand in the ecosystem. Rakuten Sans, with 2 alternate glyphs that enhance legibility and readability in text settings at smaller sizes. Variable Font makes all weights accessible through one single file, resulting in better performance.