Rakuten Mobile Flagship Shop

The concept is simple, digital, and freedom. By eliminating unnecessary elements and thoroughly pursuing seamless zoning and a paperless environment, we have created a store experience that is completely different from that of traditional mobile carriers. This bold design allows customers to decide where to view and sign up for the products, rather than the store deciding where to serve the customers. In addition, displays are installed on pillars and walls, allowing the appeal of products to be intuitively communicated.