Rakuten Mother's Day Wrapping

The coronavirus pandemic has deprived many families of the opportunity to celebrate Mother's Day by meeting with their mothers in person. The self-restraint rate for going out on that day was actually over 60%. We therefore developed a service that allows users to wrap gifts purchased on Rakuten Ichiba in a wrapping bag designed with a bouquet of flowers. Three sizes are available to accommodate all gifts. The bouquet is designed upside down on the bag, creating the experience of receiving a real bouquet of flowers.

Design Awards Rakuten Recieved

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